DA – Domain Authority
The new standard for the value of a website according to Google. Trust is the key factor to look for. Trust basically has to do to your proximity to the biggest websites in the world like WSJ.com (Wall Street Journal), Harvard.edu, WhiteHouse.gov, and so on. Closeness means how many links removed. Download the Moz toolbar to see the DA of sites as you surf.
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Backlinks are another way to build your reputation with Google. Again, you want quality above all else. Just like a few bad moves can ruin your reputation in business so can backlinks…
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I was recently talking to a family member of mine and he was telling me how he was investing in advertising his local flower shop on Google and how he was frustrated because he couldn’t seem to get an ROI. After her understood the fact that he was paying for clicks to his ad I gave him a particular scenario that frightened him. I told him to picture me as his competitor and asked him how he would feel if I constantly clicked his ad and spent all his advertising budget in a few minutes. His jaw dropped because he realized how much of a waste his ads really were. He then asked me how I knew this and I explained to him what exactly it is I do for businesses like his. Let’s imagine you’re a business owner in the NYC area and you’re looking to get Search Engine Optimization done for your website how do you know if someone can really give you the results you’re looking for? The answer is a lot simpler than most people may think. Let Google tell you who holds the crown. Type in SEO Experts NYC and go with one of the companies that are at the top. Pretty simple right? I mean think about it if you’re looking to be the best at something doesn’t it make sense to go straight to the top and take the advice of someone who is at the top? If you’re trying to become the next Michael Jordan who do you want coaching you? Do you want someone who never played basketball and gave up on their dreams or do you want Michael Jordan? Of course when you put it that way the answer is very simple. Luckily for the business owner in NYC that is looking to take his business to the top, finding the proper SEO team isn’t as hard as trying to get MJ to train you on your basketball skills.
So now that you found a company that knows what they’re doing and has one of if not all the top spots for the keyword you typed in what can you expect them to do for you. Well right off the bat you’re going to want someone that is willing to open a direct line of communication with you, someone that is there to answer any questions you may have and someone who sets proper expectations for what they can do for you. Below you are going to be able to get a glimpse of what you can expect from adding SEO to your business’s marketing arsenal.
How long does it take to start seeing results?
Despite what you may hear from some so called gurus getting to the top of google takes anywhere from 3-8 months to complete depending on the size of your niche and the skills of your SEO crew. So understanding patience and faith is very important if you don’t want to lose your head during the process. I mean yea a great SEO can get you ranked in a few days if the niche is easy enough, however if you want to be more forward thinking and want to dominate the rankings for years to come you’re going to want to make sure things are done properly and like anything else in life, good things take time!
How much does it cost?
How much you pay for search engine optimization depends on what market you’re in. You see a good SEO operates much like a physician in a sense that he can’t just blindly diagnose you without knowing anything about your problem. Imagine going to a doctor and telling him you’ve been getting really bad headaches. Now imagine him instantly diagnosing you with brain cancer. Sounds pretty absurd right? I mean how can he diagnose you with such an extreme illness without an MRI or CAT scan of the brain. He can’t and neither can someone who is trying to get you to the top of Google. So in order to get a good understanding of how much it’s going to cost you a good company will ask you a lot of very detailed information about your business and the goals you want to accomplish. So if someone gives you a set price without knowing a thing about you is like the Doctor who diagnoses you with brain cancer after hearing about your headaches. It’s scary, ignorant and flat out crazy!
Now that you have a decent understanding of what you can expect from a good search engine marketing business you’re probably eager to find one and get started. Luckily for you, you already did! Think about it, how are you reading this page right now? How were we able to get this article in front of you? Simple, we know what we’re doing! We know how to create multiple pages and websites then jam them up in google for some super competitive terms like SEO NYC.
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